SPECIALTY IN THE WORLD OF BUSINESS ? SIMPLY STATE , A NICHE IS A SPECIFIC SEGMENT OF A OVERALL MARKET. THINK OF IT LIKE THIS: THE PET MARKET IS HUGE, BUT THE NICHE OF "ORGANIC, GRAIN-FREE CAT FOOD " IS MUCH NARROWER . IDENTIFYING A PROFITABLE NICHE

specialty in the world of business ? Simply state , a niche is a specific segment of a overall market. Think of it like this: the pet market is huge, but the niche of "organic, grain-free cat food " is much narrower . Identifying a profitable niche

specialty in the world of business ? Simply state , a niche is a specific segment of a overall market. Think of it like this: the pet market is huge, but the niche of "organic, grain-free cat food " is much narrower . Identifying a profitable niche

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